Skip to main content
Version: 2.11

SEO and SMO

Introduction#

Saleor enables you to automatically handle certain aspects of how search engines see and index your products.

Search Engine Optimization (SEO)#

Sitemaps#

A special resource reachable under the /sitemap.xml URL serves an up to date list of products, categories and collections from your site in an easy to parse Sitemaps XML format, understood by all major search engines.

Meta tags#

Meta keywords are not used, as they are ignored by all major search engines because it has been abused in the years since it was introduced.

Meta description will be set to the product’s description field. This does not affect the search engine ranking but it affects the snippet of text shown along with the search result.

Robots meta tag#

The robots meta tag utilize a page-specific approach to controlling how an individual page should be indexed and served to users in search results.

The Dashboard Admin Panel is restricted from crawling and indexation. Content-less pages (for example, cart, sign up, login) are not crawled.

Structured data#

Homepage and product pages contain semantic descriptions in JSON-LD Structured Data format.

It does not directly affect the search engine ranking, but it allows search engines to better understand the data (this is a product, it’s available, it costs $10).

It allows search engines like Google to show product photos, prices, availability, ratings, etc., along with their search results.

Nofollow links#

Search engine crawlers cannot sign in or register as a member on your site. Therefore, there is no reason to invite them to follow register here or sign in links, as there will be little to none valuable content.

This will optimize time spent by the crawler on the website, giving it time to index more content-related pages.

Social Media Optimization (SMO)#

Open Graph#

For more effective and efficient social media engagement, we added Open Graph Protocol to the Homepage and all products/categories.

Open Graph meta tags allow to control what content shows up (for example, description, title, url, photo, etc.) when page is shared on social media, turning your web page into a rich object in a social graph.